What Role Does AI Have in the Digital Marketing Industry?
The big topic floating around the Internet at the moment is AI, and there’s a good reason for that. In some ways, the mixed views on social media and in the news are causing a mass hysteria (of sorts), in regards to people’s careers and their future. The careers we’re talking about is the future […]
Digital Marketing Predictions for 2023!
With 2023 fast approaching, there’s no doubt we are going to see some changes within the digital marketing landscape, and see how our predictions will materialise in the New Year! The New Year presents a perfect opportunity to review and reflect on the successes of the year that has just passed. It’s also a great […]
The Best Christmas Campaign Ideas
You know what they say… Christmas is the most wonderful time of the year! It’s always exciting to see the different Christmas campaigns that marketing teams roll out during this time of the year. We’ve certainly been seeing a lot of great ones! Across the many different marketing channels, we have seen a range of […]
Putting the ‘Social’ Back into Social Media
Have Fun with Brand Personality
Life doesn’t have to be so serious all the time… Of course, your tone on social media and within your content should reflect the overall tone of your business, but there is no set definition on what your personality can entail. There is never any harm in a bit of fun every once in a […]
How Many Followers Should You Have?
If you’re on social media (which you should be), this is an age old question I’m sure we all find ourselves asking time and time again. “No one will take me seriously unless I have 1000s of followers! How can I get more? I need more than my competitors!” Now, follower count is important, but […]
Privacy vs. Personalisation – Why Do We Care?
An interesting topic in the digital marketing world is the issue of privacy – a topic that is becoming more and more prevalent in our increasingly digital society. Content is constantly being curated as a result of (sometimes unknowingly) direct interaction with the targeted consumer. Consequently, the way customer data is gathered has a huge […]
Do You Know What The Customer Journey Is?
Do you know what the customer journey is? When it comes to marketing, and digital marketing specifically, it can be easy to forget what the purpose is. Why are we creating all this content, and who are we making it for? Everything that goes out on your social media platforms, or on your website, or […]
How to Get Digital Marketing “Right”
What does it mean to get digital marketing “right”? How do brands get it right, and how do they get it wrong? Not everyone’s perfect at the end of the day, and sometimes, brands DO get it wrong… As an industry, digital marketing is changing all the time. New social media updates, news around the […]
5 Reasons You Should Send That Newsletter
Today we’re going to be discussing the power of email marketing, what it can do for your business, and more! You might have had negative experiences and feedback when it comes to emails. But we want to help change that narrative for you. After all, email marketing is so much more than simply spamming your […]
