With 2023 fast approaching, there’s no doubt we are going to see some changes within the digital marketing landscape, and see how our predictions will materialise in the New Year!
The New Year presents a perfect opportunity to review and reflect on the successes of the year that has just passed. It’s also a great opportunity to discuss what needs improving in the upcoming year. When reflecting on your successes and areas for improvement, it’s important to note how next year’s trends and predictions will have an effect on them.
As digital marketing and the online world is such a dynamic space, trends are guaranteed to change and develop. But what changes can we expect to see? How can they be reflected within your own strategy?
Keeping up to date with these changes will also ensure that your business is not left behind in the marketing space. To help your business move forward confidently in 2023, we’ve collected some of our top predictions for the New Year!
Purpose-driven marketing
The current climate we are facing will certainly shape next year’s marketing output. With the cost of living crisis, customers are going to become much more cautious and discerning about their purchases. Consequently, marketing will have to become much more targeted as a result.
There is no doubt that all your marketing messages should have an explicit purpose, but this is going to have to become more clear next year.
User generated content
Gen Z is continuing to have a rising influence on the internet! They are the first generation to have truly grown up online, after all. Their highly visual, dynamic style and user generated content will become a clear tool to utilise within marketing strategies, driving conversations around your business.
As a highly visual audience, brands should be taking advantage of the ready-made content. It will become indispensable to their marketing channels.
Short-span, video experiences
The lasting effect of the pandemic has had a substantial, continual impact on the way we navigate our online space. The likes of TikTok and Instagram Reels will continue to influence highly creative and engaging short-form video content. This content needs to waste no time and jump right into the main points.
There’s no denying that the instant gratification from social media means that our attention spans have reduced dramatically, so this is something that businesses need to be aware of!
So, what predictions do you have for the New Year?
Similarly, what plans do you have for the New Year? Get in touch today to see how we can help you in 2023!
