You know what they say… Christmas is the most wonderful time of the year!
It’s always exciting to see the different Christmas campaigns that marketing teams roll out during this time of the year. We’ve certainly been seeing a lot of great ones!
Across the many different marketing channels, we have seen a range of interesting and nostalgic campaigns and techniques from companies, reaching unique audiences and selling their products in a fun, festive way. It’s a great opportunity to be more creative with your festive messaging in order to try and boost sales for the last part of the year.
Today we’re going to be sharing some of our own tips and tricks to create the best Christmas campaigns, and to help you share the joy this festive season!
Hold a Christmas giveaway
Giveaways are a great way to raise awareness for your company. They also give you the opportunity to generate more leads towards your product or service. Whether you want to encourage your current customers to interact with you, or also help to attract new ones, a Christmas giveaway is an ideal way to generate buzz around your business!
Awareness and engagement is important all year round. However, Christmas giveaways give you the opportunity to be more creative and have some fun with new campaign ideas. This is particularly useful when the prize is relevant to your brand and appealing to your potential customers!
Send out a themed email campaign
Strengthen your relationship with your current customers, and generate new leads with a themed email campaign. You may have lots of new customers interacting with you, discovering your e-commerce business for the first time and buying Christmas presents, so you will want to keep them engaged and have them return.
Christmastime is the best time to let your customers know about special offers and discounts. Why not give them exclusive access via an email campaign?
Lastly, collaborations are a key way to establish a social media presence and engage within an established community. Whether you choose to collaborate with another business, or an influencer within your network, collaborations can be very beneficial for different reasons.
Collaborating with an influencer can be very valuable! This is because people are drawn to these creators and can have a huge impact on their Christmas purchasing decisions. Similarly, collaborating with another business can increase your audience profile and widen your customer base!
Whatever you do this Christmas, make sure you’re making the festive season count with an effective marketing campaign. Even with Christmas right around the corner, it’s never too late to implement a campaign and to jump into the festivities!
As always, do not hesitate to get in touch to see how we can help you!