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If you’ve spent any time online lately, you’ll know two things: And honestly? I’ve been in both camps. I’ve had phases where I’ve gone all in on every new AI tool I could get my hands on – trying the apps, the chrome extensions, the chatbots-with-animal-names. It felt productive at

What do you understand about digital influence?  What impact is your business having in such a digitally saturated world?  In the digital marketing world, we’re always looking to measure ‘things’. That could be KPIs such as engagement, traffic, conversions, or followers. There are many measurable targets to consider when it

6 months into 2024, it’s the perfect time to review what the digital marketing landscape looks like!  As digital marketers, we have to continually deal with the challenges that present themselves within a reactive digital landscape. This is because digital marketing not only encompasses a variety of tools in the

What is user generated content? Why is it so important?  When you think about social media, surely we’re consuming content all the time?  To an extent – yes! However, there are all types of content available across the many social media platforms. They can benefit your business and accounts for

May 5th. 05.05. Happy Tide 55 Day!  On this upcoming May 5th, it only makes sense to talk about all things Tide, right? In spirit of 5.5, we’re going to be sharing 5 things that you might not know about, so you can get to know more about your favourite

If you’re starting a new social media account, or giving your social media a fresh new rebrand, here are some tips and tricks you’ll want to follow!  The tricky thing with social media and all its platforms, is that it’s always changing! Whether it’s the algorithms, the layout, or the