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Have Fun with Brand Personality

Have Fun with Brand Personality

Life doesn’t have to be so serious all the time…  Of course, your tone on social media and within your content should reflect the overall tone of your business, but there is no set definition on what your personality can entail. There is never any harm in a bit...

How Many Followers Should You Have?

How Many Followers Should You Have?

If you’re on social media (which you should be), this is an age old question I’m sure we all find ourselves asking time and time again.  “No one will take me seriously unless I have 1000s of followers! How can I get more? I need more than my competitors!” ...

Privacy vs. Personalisation – Why Do We Care?

Privacy vs. Personalisation – Why Do We Care?

An interesting topic in the digital marketing world is the issue of privacy - a topic that is becoming more and more prevalent in our increasingly digital society.  Content is constantly being curated as a result of (sometimes unknowingly) direct interaction with...

Do You Know What The Customer Journey Is?

Do You Know What The Customer Journey Is?

Do you know what the customer journey is?  When it comes to marketing, and digital marketing specifically, it can be easy to forget what the purpose is. Why are we creating all this content, and who are we making it for?  Everything that goes out on your...

How to Get Digital Marketing “Right”

How to Get Digital Marketing “Right”

What does it mean to get digital marketing “right”?  How do brands get it right, and how do they get it wrong? Not everyone’s perfect at the end of the day, and sometimes, brands DO get it wrong…  As an industry, digital marketing is changing all the time....

5 Reasons You Should Send That Newsletter

5 Reasons You Should Send That Newsletter

Today we’re going to be discussing the power of email marketing, what it can do for your business, and more!  You might have had negative experiences and feedback when it comes to emails. But we want to help change that narrative for you. After all, email...

The Importance of Genuine Connections

The Importance of Genuine Connections

When we think of popular social media platforms, we are naturally drawn to the likes of Facebook, Instagram and Twitter.  Perhaps we might add TikTok into that equation now. The rise of short, fun videos that capture our short attention spans has had a huge...

5 Tips for Creating Engaging Content

5 Tips for Creating Engaging Content

Content is everywhere. But what about engaging content?  We are all daily consumers of great content across a number of platforms, but as producers, it’s not always easy to hold the attention of your audience. You don’t want to let your competition take front and...

The Importance of Content Relevance

The Importance of Content Relevance

Veganuary. Valentine’s Day. Pancake Day. Mothers Day. Easter. Star Wars Day. Fathers Day. World Chocolate Day. Summer Holidays. Back to School. Halloween. Black Friday. Christmas. New Year’s Eve.  We can all agree that these are recognisable dates, taken from...

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