What do you understand about digital influence?
What impact is your business having in such a digitally saturated world?
In the digital marketing world, we’re always looking to measure ‘things’. That could be KPIs such as engagement, traffic, conversions, or followers. There are many measurable targets to consider when it comes to what’s working, or what needs improving. The acronym is clear in its focus on performance indicators. But how do you measure influence, and the impact you have?
At its core, anyone can do marketing. But how many businesses can say they’re influencing, and leading within their industry.
Today we’re going to be sharing more about the importance of digital influence, and how you can better understand it. To do so, we’re introducing our new groundbreaking Influence Tool that can help you to measure and track the impact of your online presence!
Understanding digital influence
Digital influence is vastly different to being an influencer. Being an influencer may consist of encouraging others to buy someone else’s product, to sign up to someone else’s event, or to listen to someone else’s point of view.
However, digital influence focuses on getting your point across to the right people, at the right time, in the right way. It relies on the power of the internet to spread your message and build your brand’s overall reputation and integrity.
Why digital influence matters
Understanding your digital influence can help you identify the areas to focus on next. This covers all aspects of your position across the internet – website, social media accounts, SEO, and even articles and reviews about your business.
Digital marketing metrics can be confusing. Understanding your digital influence doesn’t have to be…
Introducing our groundbreaking Influence Tool
We’ve combined AI with good old fashioned human intelligence to bring you our groundbreaking new digital marketing audit: The Marketing Influence Analysis Tool!
Using smart AI, we can help you find out how much influence your business has got in the market. Simply enter your website, social media handles, and any other relevant information and let the tool do the work for you. Give it a try for yourself:
Once you’ve received your score, you’ll receive a breakdown of the following:
- Website analysis
- Social media presence
- Content alignment analysis
- Online reputation analysis
- Google business reviews and analysis
- Media and press analysis
- Partnership and backlinks analysis
- and more!
Additionally, once you’ve used our tool, you’ll also get added to The Marketing Wave newsletter, which includes monthly updates on all things marketing. That way, you’re never out of the loop.
Working with you to improve your digital influence
Did you receive a low score? If you’re looking to increase your influence score, this is where our digital marketing team can come in.
At Tide 55, we cover five core services, consisting of: Website & Copy; SEO & Google Ads; Content Writing; Ecommerce Support; and Business Consultancy.
Alongside these 5 main offerings, we are able to offer you additional ad-hoc digital marketing services to achieve your business based results, and to manage and shape your overall digital influence.
Interested in learning more? Simply send us an enquiry using the contact form at the bottom of this blog post, and together, we’ll help you to shape and improve your digital influence!
