The Importance of Genuine Connections
When we think of popular social media platforms, we are naturally drawn to the likes of Facebook, Instagram and Twitter. Perhaps we might add TikTok into that equation now. The rise of short, fun videos that capture our short attention spans has had a huge influence on the rise of video on other platforms too! […]
5 Tips for Creating Engaging Content
Content is everywhere. But what about engaging content? We are all daily consumers of great content across a number of platforms, but as producers, it’s not always easy to hold the attention of your audience. You don’t want to let your competition take front and centre in your prospect’s minds – you need to make […]
The Importance of Content Relevance
Veganuary. Valentine’s Day. Pancake Day. Mothers Day. Easter. Star Wars Day. Fathers Day. World Chocolate Day. Summer Holidays. Back to School. Halloween. Black Friday. Christmas. New Year’s Eve. We can all agree that these are recognisable dates, taken from each month throughout the year. But in terms of digital marketing, what do all of these […]
How Blogs Can Benefit Your Business
Is there anyone who knows your business better than you do? Probably not. As a business owner, you have a wealth of knowledge and a niche understanding of your business. It’s up to you to educate and share that with the world! Today we’re going to be exploring business blog basics – what you should […]
The Rebrand of Facebook and Entering the Metaverse
Imagine an immersive, 3D world. A shared online space, representing the future of the Internet. The potential, the possibilities of a virtual environment. But wait, haven’t you heard? The truth behind this is that you don’t really have to imagine anymore. The reality is, we’re one step closer on a journey to that digital world […]
Instagram: A Variety of Video Content
Instagram is quickly becoming a platform for video. It is even anticipated to step away from being a ‘photo sharing app’ entirely. But for the time being the app continues to introduce new video features. They are often difficult to distinguish between, and to understand their different functions… Today I am going to be breaking […]
Instagram Update: No Longer a Photo Sharing App?
Have you heard the news? Head of Instagram, Adam Mosseri, has described some of the recent changes to the app. A BIG change includes the move away from photo sharing in favour of video content. But why? Upon seeing the recent successes of TikTok and YouTube, and in an attempt to adapt with user preferences, […]
Digital Marketing is a Rewarding Business To Be In
Think about it – when you love your job you’ll never have to work a day in your life! Social media is a highly important, immersive part of our world. Plus we all use it – probably far more than we should but, hey! That’s the beauty of it, and it’s great for us in […]
5 Different Ways To Optimise Your Content For SEO
S-E-O. Search Engine Optimisation. Simple enough right? Optimise your online presence to get found on Google, increase your traffic through search engine results. As Google searches are always evolving, it’s important that your content evolves with it. But it’s not as complex as it sounds, and there are some simple tips and tricks that can […]
Which Social Platform Should Your Business Use?
We all know that different social platforms are great for different reasons, so which one should you be using? Social media isn’t one size fits all! How can you reach your audience differently on different platforms? If you’re new to us here at Tide 55 – hi! We want to help you get the most […]
