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Is it possible to take shortcuts in the digital marketing industry?  Working in the digital marketing world is full of exciting opportunities! But, it’s also filled with plenty of challenges. During these challenging situations you may be faced with the question – is there a shortcut around this?  While it

What is digital marketing? What do digital marketers do all day? How does it even work? Why are there so many misconceptions? We know that people tend to hold a more traditional viewpoint when it comes to the internet and its capabilities for digital marketing. After all, when people don’t understand

What is the value of social media? How beneficial is this tool in your overall marketing strategy? What are you missing out on when it comes to social media, and your place within its community?  Your presence on social media is more powerful than you may think! Although different companies

The big topic floating around the Internet at the moment is AI, and there’s a good reason for that.  In some ways, the mixed views on social media and in the news are causing a mass hysteria (of sorts), in regards to people’s careers and their future. The careers we’re

With 2023 fast approaching, there’s no doubt we are going to see some changes within the digital marketing landscape, and see how our predictions will materialise in the New Year! The New Year presents a perfect opportunity to review and reflect on the successes of the year that has just

You know what they say… Christmas is the most wonderful time of the year!  It’s always exciting to see the different Christmas campaigns that marketing teams roll out during this time of the year. We’ve certainly been seeing a lot of great ones!  Across the many different marketing channels, we