How much do you know about paid advertising?
Let’s put it this way – do you know how can you get your business in front of a wider audience?
What does your current digital marketing strategy look like? Are you generating many leads, or selling many products? What if we told you there’s a way to increase your business’ visibility and put it in front of a targeted audience…
It’s possible – you can take your message directly to your target audience (and further) through paid advertising campaigns! As your market and industry grows more competitive and saturated, you need to get your message to your audience and help to grow your customer base. Paid advertising is the way to get there.
What is paid advertising?
This advertising model is used to drive traffic to a business’ website. The business effectively bids more to get their ad seen by more people.
In some cases, paid advertising is also known as pay-per-click (PPC) advertising. This is where the business pays for every click on their ad. However, it’s worth noting that not all paid advertising equates to PPC advertising.
Google ads?
This is probably the most noteworthy model of paid advertising, and the most well-known. These allow you to advertise directly into Google search results. With its intrinsic data collection, it uses search results with top keywords to find what people are looking for, and puts your business in its place.
This way, SEO and Google ads effectively go together hand-in-hand. If you can combine these within your strategy, you’re on a winning path.
Google relies on PPC, so one downside is your ad’s performance heavily depends on how much you are willing to pay.
Social media ads?
Where you have organic social posting that probably goes out 2-5 times a week across your social media platforms, you can also have paid social media. Where there’s a social media platform, there can be a social media ad.
With these types of ads, you can either reach a wider audience, or make them very targeted. They can be displayed as sponsored posts in the feed, or as stories, whichever is best for achieving your goal.
The benefits of using paid ads
With all the data available, this makes tracking the efficiency and effectiveness of the ads much more manageable.
Some areas within digital marketing aren’t as easily trackable, but paid advertising tracks and provides you with all the data you need to know to help inform your next steps and improve your campaigns. It’s never been easier to measure your success!
Furthermore, paid advertising can have a successful turnaround quite quickly. As soon as you create an ad, you can get it in front of your target audience. This makes it easier than the time and energy you have to put into SEO or email marketing, for example.
On the other hand, it is very cost dependent. As we said earlier, the ad will perform better with more spent on it. However, the results are usually always positive.
If you would like to know more about paid advertising and what it can do for your business, do not hesitate to get in touch with us here at Tide 55!
