Today we’re going to be discussing the power of email marketing, what it can do for your business, and more! 

You might have had negative experiences and feedback when it comes to emails. But we want to help change that narrative for you. After all, email marketing is so much more than simply spamming your inbox and junk folders with repetitious claims of sales and discounts… 

But before we get started, it’s important to note the difference between newsletters and email campaigns – which can all be encompassed under one branch of email marketing. There is a simple difference between the two, and it all comes down to purpose. Newsletters are regular, more personal approaches to marketing – compared to campaigns which often have a targeted audience, and specific sales intention. 

Upon understanding the difference, it’s key to remember they are both key parts of email marketing. So on that note, here’s 5 reasons why you should start utilising email marketing! 

1. Directly reach your audience 

What’s the best way to reach your audience? In such a modern age, consumers are always on their phones, and checking their emails is one of the tasks they’ll be doing. In fact, did you know that 3 out of 5 consumers check their emails on their phone whilst on the go, with mobile clients accounting for 41.6% of email opens*.

That means you’re given direct access to your audience in real time, and are able to influence them whilst they’re on the go!  

2. Easily measure engagement 

Email marketing comes with some great benefits, including the tools to measure your audience’s engagement. Track open rates, click rates, unsubscribe rates – all key tools of analysis which measure the audience’s engagement with your content. This is a powerful tool which can influence what content works well, and what content doesn’t. 

3. Increase brand awareness and improve sales

Contrary to popular misconception, social media is not the only way to increase your brand’s awareness. Although, be careful when it comes to finding the balance between frequent brand awareness and avoid verging on becoming annoying…

When used correctly, email marketing can help to build trust with your customers and create a sense of personality from the brand.

4. Relevant and timely content

There’s no disputing the fact that email marketing is great for advertising specific offers and sales. That’s what makes it timely. But using customer data and opted information, it can also be made specific and personal to the customer. 

For example, sending special offers on birthdays, or relating to a recent purchase, the email becomes more relevant rather than a generalised offer. This is also important when it comes to creating content for certain events or the festive period, for example.

5. Nurture your community by targeting, and retargeting

Lastly, you can nurture and grow your list further through the use of targeting and retargeting campaigns. You can send out different emails to different customers, depending on what stage of the customer journey they are at. Target customers who are just looking, or encourage those who have something in their basket to get on and buy it – perhaps with a 10% discount? There is limitless potential when it comes to email marketing. 

We have already helped many companies and ecommerce businesses with their email marketing campaigns and newsletters! 

What could we do for you?